Jeremy Wilson

Selected Work

Projects

Brand Campaign Coca-Cola

Coca-Cola

A Cultural Moment That Went Global

Social & Digital Leadership Brand Strategy Content Strategy Media & Channel Strategy CRM & Promotions

Their biggest sales driver and awarded campaign ever — rolled out across the world.

Brand Strategy Time Warner Cable

Time Warner Cable

Big Budget Storytelling

Brand Strategy Digital & Social Strategy Comms Planning Research Lead

Double digit increase in brand perception and strong subscriber growth.

AI Campaign IBM Watson

IBM

Bringing AI to Life

Brand Strategy Digital & Social Strategy Comms Planning

Created a hit song connecting AI and top artists — featured in the Grammys, widespread press & awards.

Social Campaign United Nations

United Nations

Hacking Social for Massive Reach

New Business Lead Brand Strategy Digital & Social Strategy Key Concept Lead Audience Research

Massive reach, large celebrity engagement, widespread press coverage and feeds donated.

Growth Strategy Philips

Philips

Growth & Acquisition

Digital & Social Strategy Content Strategy Audience Segmentation Comms Planning Innovation & Biz Transformation

Exceeded growth targets and saw a significant expansion of the business.

Brand Revival Jägermeister

Jägermeister

Reviving the Brand

Brand Strategy Digital & Social Strategy CRM Strategy Comms Planning Business Transformation

Sales turnaround — from #10 on social to #1.

Brand Campaign Grey Goose

Grey Goose

Elevating the Story

Brand Strategy Comms Planning Partnerships

Developed a high-profile Virgin partnership with global campaign rollout.

Content & Community Sephora

Sephora

Content & Community at Scale

Product Strategy Content & Community Planning Social & Digital Strategy Business Transformation

Full adoption of strategy across the organisation.

Brand Campaign Montefiore

Montefiore

Bringing Personal Stories to Life

Storytelling Copywriting Brand Strategy Digital Strategy Research

Key increase in brand metrics.

AI Era Positioning Globant

Globant

Product Positioning for the AI Era

Storytelling Copywriting Brand Strategy Digital Strategy AI Transformation

Repositioned the brand for the emerging AI landscape.

Educational Gaming Google

Google

Educational Gaming

Storytelling Content Strategy Digital Strategy Research

Successful launch and strong user engagement.

Brand Relaunch Ferrero Rocher

Ferrero Rocher

Brand Relaunch & Growth Campaign

360 Marketing System IAT Leadership Brand Strategy Digital & Social Strategy Longform Film

Significant sales increase after many years in decline.

Economic Development Invest Puerto Rico

Invest Puerto Rico

Connecting with Innovators

Brand Strategy Digital & Content Strategy IAT Leadership Events Workshops

Gold for best economic development advertising. Increase in company relocation inquiries.

Product Launch Viant

Viant

Brand Campaign & Product Launch

Brand Strategy Digital & Social Strategy Longform Film Core Product Imagery Direct Sales Mechanics

Strong demand for new AI product.

Brand Campaign Kimberly-Clark

Kimberly-Clark

Starting the Conversation

Brand Strategy Content Strategy Comms Planning

Breakthrough buzz with global campaign rollout.

Founder Studio Hi-Fi

Studio Hi-Fi Bar & Soundroom

Music Venue & Creative Space

Brand Strategy Digital & Content Strategy Community Building Events Partnerships

Built a thriving music and creative community from scratch.

About

Twenty Years of Insights, Strategy & Systems

Over the last twenty years I've helped brands make sense of digital and social, while building out brand systems to drive growth.

At Wunderman Sydney I built the social team from the ground up, helping Microsoft and Coca-Cola achieve record reach and sales. From there I moved to Ogilvy New York to develop big brand stories and full 360 marketing systems. Recently as Head of Strategy at Piro I've moved fluidly between brand, culture, and technology.

My direct consulting work ranges from startups to large brands and more recently has been anchored in AI, where I first launched my first campaign 10 years ago for IBM.

Strategy

Brand Strategy Comms Planning Content Strategy Digital Strategy CRM Strategy Audience Research

Execution

IAT Leadership 360 Marketing Social & Digital Longform Film Partnerships New Business

Emerging

AI Transformation Business Innovation Community Building Workshops

What's Your Story?